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Tastemade: Cooking up direct links with consumers in the food industry

Santa Monica-based Tastemade is a modern media brand for millennial consumers. Through its investment in the company, Mitsui is exploring new ways of developing, marketing and selling products worldwide. From supplying food manufacturers with stable supplies of bulk commodities like salt, soybeans and orange juice to managing the distribution of finished products to supermarkets and […]

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The Mozambique LNG Project: An energy resource for the world of tomorrow

Mitsui and its partners made the final investment decision for the Mozambique LNG Project in June 2019. One of the largest natural gas reserves discovered anywhere in the world in recent years, it will be transformational for Mitsui, host country Mozambique, and the global energy system. Generating more energy with less environmental load is the […]

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Brand turnaround: Steering Subaru onto a growth path in Mexico

Mitsui & Co. has been active in the automotive business since the 1960s, but it needed to deploy all its know-how to turn Subaru from an also-ran into a popular and distinctive brand in Mexico. Anyone with an interest in the automobile industry knows that Mexico is one of the world’s major vehicle producers and […]

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Leading a Second Green Revolution in Saudi Arabia

Saudi Arabia is keen to diversify its economy away from hydrocarbons and build greater food self-sufficiency. Mitsui & Co. has teamed up with an Italian agritech startup and a local supermarket chain to supply Saudi consumers with fresher vegetables—and explore the production of higher value-added products down the line. Conventional farming is facing threats on […]

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